Dear Friend,
This is where you write a simple offer that describes what you do, how it helps, and then tells the prospect ...
Most of the text on this page will be placeholder text.
Because if you don't know how to write basic copy ... you have no business offering people agency services.
I used a letter with this same layout to grow THREE different agencies.
It works.
Mi per qui actiones mortem ii.
Modo’m eos dis faucibus dubiae dis:
Ullam, O laborant hac iste ab activus bonorum sed “lif vel ante” te corpore E nec hectorem dui pede theatro dui ac o tertio.
Nemo, P quam esse aut videtur sed eum mus eleifend relicto id hac.
A site cras quo tutori ipsa wisi wisi enim carbone ti’a eum at vel amet paucitate ipsum ut dui miseriae.
See?
I told you most of the text on this page is placeholder text.
Anyway ...
Let's talk about ...
The whole "my marketing works ...and you know it works ...because it's what got you here" approach is REALLY hard to argue with.
So that's what you want to do in this letter.
But you also want to ...
Good lord.
If you want to meet crazy people, open an agency.
Seriously.
You'll have people with no offer, no follow up, no common sense, and no money clogging up your calendar and ...
As if ANY sort of marketing could fix that.
Like ...we can gather up a hungry crowd who's ready to order everything on the menu but if you ain't got no food in the kitchen ...there ain't much we can do!
Know what I mean?
So you want to disqualify people.
(This also serves as takeaway selling.)
I just use a numbered list like this:
Step 1: THE FIRST THING
The first thing we do is yadda yadda yadda. (Filler text for the rest of this part. You know what to do.)
Ad quasi saepe, ab ille nam perltum ipsa ut per quo non mi mus li at harum id harum probat te cras, sint, nam nulla cras error.
Ea nec’o dis donec id cras nobis ab pede eos stilum w triduo ad januario “magnae”.
Quaerat, ea iure sem leo publico mirum at modo usus hounnbre. Pede me erat nec d praesagia te tertio, cum sunt per est unde murrnur qui te unde quae per id animi si quae longas.
Quis 2: HAC PROPER
Assum mazim et docebit donec id futurum unde iure mi s typi mi option …modi massa ac eu nulla.
Clari sit …liber at non’d louor te ad incusando urna nihil.
Eodem per est dignos nec nemo assum te modo, nisi, eum totam eos ea s pungit et esse exlusis.
Mus mi moreae, proin hac est nunc modi quisquis conclusum bonarum nec’ea egestam felis e quos iste eius.
Quam ossibus esse nec.
Urna pinguem lius sem.
Vero dapibus totam sed.
Eum rhoncus eum, quis egestam ante modi sem’ac fuisset.
Ea sed ii’s ullo te nisl li.
And then when we're done we talk about ...
But we don't reveal it right away.
We use this section to talk about the VALUE.
Talk about the TIME it saves them.
Talk about the RESULTS you MIGHT be able to get them.
I'd talk to them first before you accept them as clients.
Only then do you say ...
And then you tell them to apply.
You tell them what happens once they do.
You tell them what the initial consult would be like.
You tell them that you're not some knucklehead who's got no clue what to do.
You point out that for the love of God man ...they've READ THIS MUCH ...obviously you know what you're doing.
And then you ....
But you disqualify some MORE at the same time.
Like this:
Our prices start at $XXXXX.
And listen.
Seriously.
Listen.
If that's going to put you in "panic mode" because you're running on fumes then DO NOT DO THIS.
But if you're serious about [RESULT] then ...
Wait.
What?
Of course I haven't lost my mind.
You want them to pay you ...just not until you've made sure they're not needy whining dreamers with zero business sense.
Which is why you tell them so and then tell them to book a call using the application below!